Sanlam is seeking a Product Marketer to enhance the Sanlam app experience. This role focuses on creating effective customer journeys that drive engagement and conversion through various digital channels.
Innovative and customer-focused
Sanlam is a leading financial services group in South Africa, with a strong presence across Africa and beyond. The company is evolving its offerings, particularly through its digital platforms like the Sanlam app. The Product Marketer will play a crucial role in this transformation by enhancing customer engagement and ensuring that users derive maximum value from the app and its related services.
In this position, you will be part of a dynamic product team responsible for the Sanlam app. Your main task will be to design and implement customer journeys that guide users through various interactions with the app. This includes creating onboarding nudges, activation prompts, and retention strategies that encourage users to engage with the app's features without overwhelming them.
You will collaborate closely with Product Managers, UX Designers, and Data Scientists to understand customer behavior and business objectives. Your ability to analyze data and translate insights into actionable strategies will be key to your success. This role is not about traditional marketing campaigns; instead, it focuses on orchestrating customer journeys that are embedded within the product experience.
The ideal candidate will have a solid understanding of digital marketing and customer behavior, along with experience in creating effective customer journeys. If you are passionate about enhancing user experiences and driving meaningful engagement through digital channels, this role could be a great fit for you.
You'll be taken to the original listing on Indeed to apply.