As a Digital Performance Manager at Pep, you'll lead a team to enhance digital engagement and drive sales through effective campaign management and performance analysis. Your role will involve optimizing user experiences across various digital channels to achieve key marketing objectives.
Dynamic and results-oriented, with a strong focus on digital innovation and team collaboration.
In this role, you will be responsible for driving the overall digital strategy to maximize user engagement, website traffic, and ultimately, omnichannel performance, including e\-commerce conversion rates and in\-store traffic/sales. This involves hands\-on campaign creation, execution, and management across all digital channels, including social media, Google, and PEP’s websites. A core function will be to continuously analyze performance metrics (such as site traffic, engagement, and conversion data), using these insights to optimize content effectiveness, implement A/B testing, digital media targeting, audience segmentation, and champion a 'test and learn' approach to enhance the customer's digital user experience and achieve key marketing and sales objectives. KEY RESPONSIBILITIES * Team Leadership: Lead, mentor, and manage a small team of digital specialists, setting performance goals, conducting reviews, and fostering professional development. * Traffic \& Engagement: Drive high\-quality traffic to the e\-commerce store and monitor metrics like Time on Site, Bounce Rate, and social media engagement across paid, organic, and referral channels. Seek out opportunities and maximise traffic to brick \& mortar stores * Conversion Optimization: Implement Conversion Rate Optimization (CRO) strategies, including A/B testing on landing pages, product pages, and the checkout flow, to efficiently convert traffic into sales. * Retention \& CLV: Maximize Customer Lifetime Value and retention through effective post\-purchase marketing, focusing on personalization, segmentation effectiveness, and reducing customer churn. * Performance Marketing: Analyse, Optimise, and report on and make recommendations for Paid Media campaigns (Google Ads, Meta/Facebook/Instagram Ads, TikTok) with a clear focus on achieving target ROAS and managing Customer Acquisition Cost (CAC) for both ecommerce and in\-store objectives. * Budget Management: Manage the digital marketing budget, making data\-driven decisions on spending to ensure targets are met with no overspending or underspending. Ensure maximum ROI. * Collaboration: Work cross\-functionally with internal stakeholders (Marketing Managers, Brand Managers, UI/UX Designer, SEO specialist, Data Analysts) and external partner agencies to maximize online revenue. JOB INCUMBENT REQUIREMENTS * Proven track record in managing complex Paid Media campaigns (Google Ads, Meta/Facebook/Instagram Ads, and/or TikTok) with a clear focus on achieving target ROAS/CAC for both e\-commerce and in\-store objectives, including proficiency in offline conversion tracking and measurement. * Deep operational knowledge of major Ecommerce Platforms (eg: Shopify), including experience with inventory syncing, third\-party app integration, and core platform marketing features. * Hands\-on experience with Conversion Rate Optimization (CRO), including using tools like Google Optimize, Hotjar, execute, and analyze A/B tests on product pages, landing...
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