SEO & Content Specialist

**SEO \& Content Specialist** Department \- Marketing, Reports To The Managing Director Location \- Remote (must align with UK time) Hours \- Full\-time, primarily available during UK business hours **About Launch Digital** Launch Digital is a digital marketing agency based in South Africa with a growing UK presence. We manage Google Ads, SEO, Meta Ads, websites, and landing pages for 60\+ active clients across industries including dental, insurance, retail, automotive, and professional services. We are a small, close\-knit team of around 10 people. We value initiative, honesty, ownership, and creative problem\-solving. We run a low\-micromanagement culture — we trust our people to get the work done and do it well. If you need someone looking over your shoulder, this is not the place for you. If you thrive when given responsibility and the freedom to own your work, you will do well here. **Purpose of the Role** We are looking for an SEO \& Content Specialist to own SEO delivery across our client portfolio and produce high\-quality written content that supports our clients’ organic search strategies. SEO is a core service that we sell, and this role exists to ensure we deliver it at a consistently high standard. You will be responsible for the technical execution, the content, and the results. You will work closely with our Head of Client Services \& Projects, who manages the client relationships, and our developers, who handle website builds and technical changes. This is a hands\-on delivery role. You will not be managing people or sitting in meetings all day. You will be doing the work — running audits, researching keywords, optimising pages, writing articles, and tracking results. If you love the craft of SEO and take pride in writing content that actually ranks, this role is for you. **Key Responsibilities** **SEO Strategy \& Execution** * Own the SEO strategy and execution for multiple client accounts simultaneously * Conduct monthly technical SEO audits, identify issues, and either fix them or brief the dev team to fix them * Perform keyword research to inform content strategies, on\-page optimisation, and campaign planning * Execute on\-page SEO optimisation — meta titles, meta descriptions, heading structures, internal linking, image alt text, schema markup * Build and manage keyword rank tracking across all SEO clients * Conduct competitor analysis to identify opportunities and inform strategy * Develop and maintain backlink strategies where relevant * Monitor Google algorithm updates and proactively adjust strategies where needed * Work with WordPress (and occasionally other platforms) to implement on\-page changes directly where appropriate **Content Creation** * Write SEO\-optimised blog articles (with the use of AI) for multiple clients each month * Research topics, develop outlines, and write final drafts independently from a brief * Ensure all content is original, well\-researched, properly structured for SEO, and written in a...