As the Head of Digital Marketing Experience and Optimisation at Nedbank, you'll lead a team to shape and enhance the digital marketing strategy. Your role will focus on improving user experience and driving impactful marketing campaigns through data-driven insights.
Innovative and results-oriented, with a strong emphasis on teamwork and digital transformation.
**Job Classification** Requisition Details Req\#: 146227 Location: Johannesburg Closing Date: 10 June 2026 Talent Acquisition Specialist: Monde Ndzishe Job Family Marketing, Communication and Research Career Stream Marketing and Brand Management Leadership Pipeline Manage Others (MO) **Job Purpose** To progress Nedbank's enterprise\-wide digital marketing experience strategy, the Head Digital Marketing Experience \& Optimisation will be responsible for planning, developing, implementing, and managing the digital marketing experience function. This will include organising and leading a digital marketing experience team (UX/ CX/ UI/ Scrum Master/Web Development). Additionally, the Head: Digital Marketing Experience \& Optimisation will play a crucial role in delivering results for Nedbank's digital marketing campaigns and all owned channels, ensuring optimal user experience, by defining journey mapping and optimal webpage design (wireframe), content dissemination and ongoing optimisation tactics while delivering against mission and BAU **Job Responsibilities** Develop enterprise\-wide digital marketing experience strategy * Provide input to 3\-year business plan and Integrated Enterprise Marketing Strategy * Develop data driven KPIs and objectives in measuring digital marketing experience (UX/CX) contribution to ROMI * Develop a digital experience strategy \& approach as in input into the overall Digital Marketing strategy in collaboration with the other Heads in Digital Marketing * Lead, develop, deliver, measure and monitor the digital marketing experience strategy against business plan/ objectives * Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful digital marketing experience initiatives, in the short and long\-term strategic horizons Establish guardrails * Contribute to the establishment of the digital marketing experience guardrails and governance frameworks and communicate these across chapters and marketing pods * Collaborate with pod teams to ensure a single digital marketing experience strategy is provided as input into the Enterprise Marketing Strategy * Develop and continuously update digital marketing experience policies, in line with digital marketing experience strategy and guardrails * Establish relevant governance forums to enable the digital marketing experience chapter capability Analytics \& Insights * Collaborate with digital commercialisation, strategy, and marketing excellence chapters to leverage actionable insights and formulate optimisation tactics, including use test cases for improved performance results * Lead, develop and deliver the implementation of the User Experience measurement framework to be used across the Enterprise, including relevant technology platforms required (the standard way for measuring UX/CX) * Proactively identify opportunities or tactics aligned to insights for projects, campaigns or other initiatives that may improve overall...
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