Senior Data Analyst

### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award\-winning work for blue chip client partners including AstraZeneca, Colgate\-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca\-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement \& Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55\+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world's leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. As a Senior Data Analyst focusing on Social Intelligence, you will be at the forefront of understanding our audience, market, and brand perception through the lens of online conversations. You will be responsible for developing online conversational data into insightful findings which contribute to the optimisation of marketing strategies as well as effect lasting change on businesses. This is a hands\-on analytical role that demands a blend of technical expertise, strategic thinking, and exceptional communication skills to translate complex data into clear, actionable recommendations for various stakeholders across the organisation. #### **What You'll do** * **Social Listening Expertise:** Lead the implementation, configuration, and ongoing utilization of social listening tools to extract meaningful insights from unstructured online data. * **Social Data Trends Analysis:** Deeply analyse social data to identify emerging trends, consumer behaviors, and competitive landscapes, providing foresight for strategic planning. * **Trend Analyst:** Act as the internal expert on social and market trends, translating observational data into predictive insights that inform business decisions. * **Social Strategist Insights:** Develop compelling, data\-backed insights that directly inform and influence our social media strategy, marketing campaigns, and brand messaging. * **Measurement/Tracking:** Own the end\-to\-end process of defining, setting up, and validating data measurement for social and conversational data sources. *...